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App Samurai Inc Secures $2.4 Million Series A Investment
App Samurai Inc Secures $2.4 Million Series A Investment

APP SAMURAI SECURES $2.4 MILLION SERIES A INVESTMENT

FUNDS TO BE USED TO CONTINUE GLOBAL EXPANSION & FIGHT AD FRAUD

26 February 2020, London: App Samurai Inc, the global mobile growth platform, today announced they have successfully closed an investment of $2.4 million in Series A funding. Led by 212 and co-invested by Collective Spark, 500 Startups and Degerhan Usluel, the raise takes the company’s total investment to-date to $4.6 million and will be used to further develop the mobile advertising group’s product portfolio and global expansion.

Founded in 2016, the App Samurai Group currently covers 3 continents, operating in 9 cities and opened offices in the USA, Germany and Israel last year. In 2019, App Samurai achieved 240 percent year-on-year growth, whilst Interceptd, it’s ad-fraud prevention solution, blocked over $10 million in potentially wasted ad-spend.

Commenting on the raise, Emre Fadillioglu, CEO and Co-Founder, App Samurai Inc said “Our team’s curiosity and ambitious engineering culture are the main drivers of our growth as an independent and unbiased leader in mobile marketing and ad fraud prevention. This $2.4m investment aligns with our 2020 globalisation strategy and will accelerate our talent acquisition and geographical footprint. Our priority now is to bring the brightest minds together, to drive greater transparency, integrity and efficiency for the mobile marketing ecosystem.”

Ali H Karabey, Co-Founder and Partner, 212 Ventures, continued “App Samurai’s product portfolio is designed to simplify sophisticated mobile marketing problems. The Company’s dedication to scalable martech solutions, for which the market has an appetite, will drive their success. 212 Ventures is looking forward to supporting Emre and the App Samurai leadership as they continue to scale their business and deliver innovative mobile marketing solutions for their global customers.”

App Samurai enables mobile apps to grow sustainably and incrementally with a portfolio of products including a user acquisition platform (App Samurai), a real-time mobile ad fraud detection and prevention solution (Interceptd), and an in-app engagement solution (Storyly). 

— ENDS —

Notes for the Editor

The App Samurai Group Inc consists of several products that empower mobile app publishers to acquire, engage, and retain users securely and effectively. These include:

App Samurai

A self-serve advertising platform, launched in 2016, the platform has integrated with more than 200 ad networks and supports over 25,000 advertisers from over 100 countries.

Interceptd

A mobile advertising fraud prevention solution, which blocks fraudulent traffic and fraudulent publishers in real-time and includes the industry’s first eROAS (estimated Return On Ad Spend) calculator. Interceptd uses a combination of AI-powered and deterministic ad fraud alarms that leverage data from the impression level down to in-app level. In Q4 2019, Intercept blocked over $10 million in fraudulent traffic, based on analysis of more than 5 billion ad clicks and over 38 million in-app events. With mobile ad spend forecast to be worth over $165 billion in 2019*, Interceptd is a critical solution in the fight against mobile advertising, install and attribution fraud.

Storyly

The latest App Samurai in-app advertising solution, launched in January 2020, aims to solve the challenge of driving in-app engagement and revenue by leveraging the familiar concept of stories. App publishers and developers can boost content consumption, increase session times and enhance the customer journey by employing real-time analytics to curate, track and deploy bite-sized stories within their apps.

About App Samurai Inc.

App Samurai is a product company that engineers the best technological solutions for the everchanging marketing ecosystem. App Samurai helps mobile applications and games to acquire, engage and retain users with a portfolio of products including a user acquisition platform powered by AI, a real-time fraud solution, and developer tools to improve in-app engagement. Dedicated to being the best place to make an impact with the brightest minds around the globe, the App Samurai team aims to build an iconic company. For further information, please visit: https://appsamurai.com/ 

App Samurai Crunchbase Summary Info: https://www.crunchbase.com/organization/app-samurai

* WARC Global Ad Trends Report

For more information, please contact:

Stephen Jenkins, Too Many Dreams (stephen@toomanydreams.ltd / +44 7957 803 685)

Rose O’Callaghan, Too Many Dreams (rose@toomanydreams.ltd / +44 7869 583 621)

We Are Happy To Announce That Gripati Joined App Samurai!

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App Samurai Joined Techstars Berlin 2017!

Since we launched on June 2016, we tell, advocate, and care about the same thing: As a startup founded by passionate entrepreneurs, we deeply know how hard it is to survive in the market even for an amazing app. Because we have experience built-up over years in our app marketing agency that serves for both giants and startups, we got a chance to witness all the problems and obstacles that startups face. This is why we burn with helping startups to reach the success they deserve and this is why we developed App Samurai!

Since App Samurai was founded, we focus only on to improve it every single second. And today, we are very excited to announce that App Samurai joined Techstars Berlin 2017! In the path to being your only trusted partner during your success journey, it means a lot to us.

For the ones who wonder why this has such an importance for us, here is why…

We share and believe in the same vision!

As Techstars team do, we do believe that:

“Great people create great companies and great entrepreneurs are everywhere! “

Techstars aims to help entrepreneurs build great businesses and this is what we are passionate about. We know we have a lot of things to do for you as great entrepreneurs to be a part of your success story. As Techstars highlights, we believe that we can Do More Faster to be your most trusted partner. This is why we believe that we are on the right track with Techstars Berlin!

We Give First

As an advertising tool for startups, we always base our development and marketing efforts as “you-oriented”. We know how hard it is to trust and work with third party solutions to reach success and this is why we only focus on providing you the best experience in the market. In this way, we developed different award-winning campaigns just because we know that we need your support and feedbacks.

This is the second point of why Techstars is important for us. We know that giving and sharing is one of their main principles and we know that this will give an amazing chance to create more value for you!

We want to make you sure that joining Techstars is just an amazing beginning and an excellent journey for App Samurai in the way to serve you better! We promise you to provide the best value by combining our vision with Techstars’s values.

By the way, for the ones who are in Germany, it would be amazing to meet you there to have a cup of coffee!

Thank you for all the ones who share our thrill!