FUNDS TO BE USED TO CONTINUE GLOBAL EXPANSION & FIGHT AD FRAUD
26 February 2020, London: App Samurai Inc, the global mobile growth platform, today announced they have successfully closed an investment of $2.4 million in Series A funding. Led by 212 and co-invested by Collective Spark, 500 Startups and Degerhan Usluel, the raise takes the company’s total investment to-date to $4.6 million and will be used to further develop the mobile advertising group’s product portfolio and global expansion.
Founded in 2016, the App Samurai Group currently covers 3 continents, operating in 9 cities and opened offices in the USA, Germany and Israel last year. In 2019, App Samurai achieved 240 percent year-on-year growth, whilst Interceptd, it’s ad-fraud prevention solution, blocked over $10 million in potentially wasted ad-spend.
Commenting on the raise, Emre Fadillioglu, CEO and Co-Founder, App Samurai Inc said “Our team’s curiosity and ambitious engineering culture are the main drivers of our growth as an independent and unbiased leader in mobile marketing and ad fraud prevention. This $2.4m investment aligns with our 2020 globalisation strategy and will accelerate our talent acquisition and geographical footprint. Our priority now is to bring the brightest minds together, to drive greater transparency, integrity and efficiency for the mobile marketing ecosystem.”
Ali H Karabey, Co-Founder and Partner, 212 Ventures, continued “App Samurai’s product portfolio is designed to simplify sophisticated mobile marketing problems. The Company’s dedication to scalable martech solutions, for which the market has an appetite, will drive their success. 212 Ventures is looking forward to supporting Emre and the App Samurai leadership as they continue to scale their business and deliver innovative mobile marketing solutions for their global customers.”
App Samurai enables mobile apps to grow sustainably and incrementally with a portfolio of products including a user acquisition platform (App Samurai), a real-time mobile ad fraud detection and prevention solution (Interceptd), and an in-app engagement solution (Storyly).
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Notes for the Editor
The App Samurai Group Inc consists of several products that empower mobile app publishers to acquire, engage, and retain users securely and effectively. These include:
A self-serve advertising platform, launched in 2016, the platform has integrated with more than 200 ad networks and supports over 25,000 advertisers from over 100 countries.
A mobile advertising fraud prevention solution, which blocks fraudulent traffic and fraudulent publishers in real-time and includes the industry’s first eROAS (estimated Return On Ad Spend) calculator. Interceptd uses a combination of AI-powered and deterministic ad fraud alarms that leverage data from the impression level down to in-app level. In Q4 2019, Intercept blocked over $10 million in fraudulent traffic, based on analysis of more than 5 billion ad clicks and over 38 million in-app events. With mobile ad spend forecast to be worth over $165 billion in 2019*, Interceptd is a critical solution in the fight against mobile advertising, install and attribution fraud.
The latest App Samurai in-app advertising solution, launched in January 2020, aims to solve the challenge of driving in-app engagement and revenue by leveraging the familiar concept of stories. App publishers and developers can boost content consumption, increase session times and enhance the customer journey by employing real-time analytics to curate, track and deploy bite-sized stories within their apps.
About App Samurai Inc.
App Samurai is a product company that engineers the best technological solutions for the everchanging marketing ecosystem. App Samurai helps mobile applications and games to acquire, engage and retain users with a portfolio of products including a user acquisition platform powered by AI, a real-time fraud solution, and developer tools to improve in-app engagement. Dedicated to being the best place to make an impact with the brightest minds around the globe, the App Samurai team aims to build an iconic company. For further information, please visit: https://appsamurai.com/
App Samurai Crunchbase Summary Info: https://www.crunchbase.com/organization/app-samurai
* WARC Global Ad Trends Report
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